The app, Zynn , is a brand-new, short-form video platform that launched earlier this month on Apple’s App Store and Google Play. So what is it? A glance at Zynn’s barebones website shows nothing more than links to the aforementioned app stores and a few screenshots of the app, which appears to be very reminiscent of TikTok.
If you’ve visited the App Store on your iPhone over the past few days, you might have noticed an app you’ve never heard of before occupying the number one spot on the charts.
Looking a little deeper into this new app, it becomes clear how the company’s doing this. Zynn isn’t just a run-of-the-mill TikTok clone; there’s a billion-dollar business behind it which has long rivaled TikTok’s parent company, Bytedance. Also, Zynn’s paying users just to use its app.
With that kind of backing and a monetized user acquisition model, it seems pretty clear that Kuaishou is going after TikTok’s U.S. market dominance with Zynn.
So is TikTok’s time up? Probably not, judging by the activity happening on Zynn right now.
While many videos on Zynn are full of comments, the app’s lacking in actual visual content. But, if Zynn does manage to bring more legit creators on board, it’s possible this app can succeed in taking on TikTok where others have failed.