The Walt Disney Company has reportedly joined the long list of companies that are pushing Facebook to get its platform under control. A Sunday report in the Wall Street Journal reveals that Disney has “dramatically slashed” its ad spending on Facebook Inc. (including Instagram, which Facebook owns).
This is coming from “people familiar with the matter” rather than a named source, so bear that in mind.
As the same WSJ report notes, citing data from the research firm Pathmetrics. Disney has been Facebook’s top advertiser in the U.S. during the first half of 2020. So while plenty of other major companies have already made similar moves. Including Starbucks, Verizon, and Microsoft – this still represents a major blow to the social network.
The company moved to shut down a network of hatemongers with ties to the Proud Boys hate group and Donald Trump ally Roger Stone. In a corresponding move, Stone’s Instagram account was also shut down. Facebook is also looking at a blackout on political ads in the days before November’s U.S. election.
Most recently, Facebook CEO and founder Mark Zuckerberg openly criticized the Trump administration’s handling of the coronavirus pandemic during a Facebook Live Q&A with Anthony Fauci.